She had also lost her bow and arrow.Ī petition against the studio was created by the website and was signed by over 200,000 people, including the film's director Brenda Chapman.Ĭarolyn Danckaert, co-founder of A Mighty Girl - which launched the petition - wrote on its Facebook page: "Numerous supporters have written to us to share the news that the new makeover version of Merida is no longer appearing on. The new-look Merida appeared slimmer, with neater hair and a tighter dress - something the character expressed a hatred of in the film. The Brave character was said to have joined the Disney Princess lineup as the 11th Princess at the weekend, but had been given a noticeable makeover. "To give young girls a better, stronger role model, a more attainable role model, something of substance, not just a pretty face that waits around for romance.Disney has allegedly pulled the redesigned Princess Merida from its website after a number of protests. "Merida was created to break that mould," she added.
"When little girls say they like it because it's more sparkly, that's all fine and good but, subconsciously, they are soaking in the sexy 'come-hither' look and the skinny aspect of the new version. "I think it's atrocious what they have done to Merida," she wrote to her local newspaper, the Marin Independent Journal. Moreover, by making her skinnier, sexier and more mature in appearance, you are sending a message to girls that the original, realistic, teenage-appearing version of Merida is inferior that for girls and women to have value – to be recognised as true princesses – they must conform to a narrow definition of beauty."Ĭhapman, who was replaced by Mark Andrews part way through the production of Brave but maintained a co-director's credit, said Disney had completely missed the point when creating the new version of her creation. "The redesign of Merida in advance of her official induction to the Disney Princess collection does a tremendous disservice to the millions of children for whom Merida is an empowering role model who speaks to girls' capacity to be change agents in the world rather than just trophies to be admired.
She was a princess who looked like a real girl, complete with the 'imperfections' that all people have.
Addressed to Disney chairman Bob Iger, the petition reads: "Merida was the princess that countless girls and their parents were waiting for – a strong, confident, self-rescuing princess ready to set off on her next adventure with her bow at the ready.
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