Whereas last year public interest began to taper off in the afternoon before spiking again the next day, this year engagements stayed relatively high for the entire period. This year saw a compelling increase - a similar amount of articles published, but over 179k engagements to those articles in the first two days. In 2020, Spotify Wrapped was written about 1.4k times and garnered over 85k engagements. Spotify Wrapped is always published during the first week of December, so we compared the public interest levels of the first 48 hours after it was released for 20. Public interest to Spotify Wrapped was higher in 2021 than in 2020
It’s because of this personalization that makes content about it so buzzworthy online.įor this reason, we explored the Spotify Wrapped content in 2021 to see how engagement compared to 2020, and highlighted the entertaining memes that flooded social media platforms. Wrapped is more than just a curated yearly playlist - it’s a personalized report that looks into the depth of each user’s listening habits. While other audio platforms such as Apple Music try to compete, even with all its resources, Spotify remains the King. This eye-popping moment shows how the Wrapped feature has become even more successful, but it’s additionally notable because we’ve seen less engagement to most events overall in 2021. In 2021, public interest in Spotify Wrapped more than doubled compared to 2020, which was otherwise a record year.
What’s different this year? How much we cared.
For the sixth year in a row, Spotify Wrapped has revealed the top artists, songs, genres, albums, and podcasts that millions of users around the world were discovering and celebrating.
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